The Elaf Group of Companies has revealed its participation at the coming Egyptian and Algerian editions of the Arab International Forum for Exhibitions. The move, which follows after their successful participation in the forum’s recent edition in Morocco, demonstrates the group’s continued commitment in bolstering tourism exchange between the Kingdom of Saudi Arabia (KSA) and North African countries, particularly Egypt and Algeria. The company will be showcasing its key products and services on November 15-16, 2014 in Cairo, Egypt and also on November 20-21, 2014 in Algeria. Elaf’s high-level delegation will be led by its President, Ziyad Bin Mahfouz and will be accompanied by some of the company’s senior officials. The Elaf Group has revealed its move to expand its presence in the Middle East region via the promotion of its key products and services, which fall in line with its efforts to raise the bar of Saudi’s tourism—positioning it as a premier tourism destination on a more global scale. The company also shared that they will be hosting a special recognition ceremony in Egypt to honor partners who have contributed to Elaf’s regional and international success. Ziyad Bin Mahfouz, President, Elaf Group, said, “The Saudi tourism industry is seeing remarkable turnout from Egypt and Algeria, whether for religious purposes, business or leisure. We would like to extend our sincere gratitude to our strategic partners in Egypt and Algeria for their ongoing efforts to support Saudi tourism and its development objectives, which ultimately contributes to national economy.” He also said, “Throughout the Arab International Forum for Exhibitions in Egypt and Algeria, we will be showcasing Saudi Arabia’s potential in the tourism sector–throwing particular focus on the national plans to boost the experience of pilgrims and Umrah performers from all over the world. We also look forward to sharing our ideas and expertise with top-notch regional and international companies, agencies and authorities participating at the event, in order to work together to enhance the quality of tourism programs” The Elaf Group regularly participates across a variety of leading regional and international events related to the travel, tourism and the hotel industry. The company is fully committed in providing world-class tourism services via the continuing expansion of its investment portfolio, including new hotels and facilities that aim to address the tourism overflow across the many major landscapes in Saudi Arabia. The move supports the approach towards improving tourism and driving in more economic diversity into the Kingdom.