Elaf Hotels Company manages brands and markets hotels. Among our services we offer design, technical assistance, finishing and furnishing to the highest standards. Elaf Hotels Company's management expertise, high standard of services and facilities, staff selection, training and development, achieved high level of customer satisfaction, coupled with our unrivalled knowledge of market conditions and variables throughout the Kingdom of Saudi Arabia, and the Middle East as well as other main feeder markets, made Elaf Hotels Company the 1st in the Middle East in the hospitality industry. Elaf Hotels Company portfolio has grown from just one Hotel in 1994 to ten Hotels in 2003 with a total of more than 2,000 rooms allocated in Makkah, Medina and Jeddah cities. Elaf Hotels Company is uniquely positioned to achieve its target of doubling the number of rooms under management by the year 2010. The ELAF Hotels Company covers all areas of the hospitality market through its long expertise for more than 10 years in Hotel Management of Five and Four Star Hotels. Central to our plans for future growth is our commitment to training. Staffs at ELAF-managed hotels enjoy access to comprehensive training resources.

ISO 9001
The goal of Elaf Hotels Company is to be the pre-eminent Hotel Company in the Kingdom of Saudi Arabia and to achieve "ultimate clients satisfaction" by providing excellent quality of service not only meeting but exceeding customer expectations and by continual improvement of the quality management system. Elaf Hotels Company is the first Hotel Company to be awarded the ISO 9001 in the Middle East.

Our Vision
• To be a leading local Hotel Company
• To improve shareholder value
• To focus on people, customers, and performance


Our Mission
• We will conduct hotel businesses to produce financial returns that encourage and reward investment by shareholders and allow the company to grow.
• Investment in hotels will be continually evaluated for their contribution to the overall corporate SEDCO return objectives.
• We will allocate state-of-the-art resources.
• We will constantly strive to satisfy consumer needs as well as, or better than, the best of our competitors.
• We will attract, retain, and develop high performance people.

Core Values
1) We are people oriented who ;

•Insist on personal integrity.
•Value and recognize teamwork.
•Practice open communication.
•Commit ourselves to learning and self development.

2) Customer oriented who;

•Maintain absolute confidentiality.
•Deliver superior customer service.
•Meet customer needs, better than competition, at a profit.

3) Performance oriented who;

•Reward for performance.
•Improve productivity continuously.
•Practice empowerment and personal accountability.