ELAF Group of Companies for Travel, Tourism and Hotels is a fast expanding force in tourism in the Middle East through core activities which include: * Hotel Management services. * Travel & Tourism services incorporating outbound tours, inbound tours to the Kingdom's religious, historical and archeological sites, GSA and cargo. * Hajj and Umrah services and packages. * Interior décor, design, procurement and more specifically supply of furniture, fixtures and equipment (FF & E) for the hospitality industry, residential compounds, furnished apartments, offices, and handling complete Turn-key projects throughout the Kingdom of Saudi Arabia. Information Technology Services. ELAF Group of Companies conducts its business and investment activities in accordance with Islamic Guidelines (Shar'iah).Elaf Group of Companies' thrust towards globalization is based on a number of competitive advantages. The financial, staff and clients unwavering loyalty and confidence, competitive services, regulatory support of the Saudi Government, and top management all help give Elaf Group of Companies an edge over its competitors. But the real key to Elaf Group of Companies making the best use of these assets is its people, their competencies, the way they go about doing business, how they relate to others, how they communicate with one another, and how they position themselves in the marketplace.

ISO 9001
The goal of Elaf Hotels Company is to be the pre-eminent Hotel Company in the Kingdom of Saudi Arabia and to achieve "ultimate clients satisfaction" by providing excellent quality of service not only meeting but exceeding customer expectations and by continual improvement of the quality management system. Elaf Hotels Company is the first Hotel Company to be awarded the ISO 9001 in the Middle East.